The Evo Hairald February 2024
Our trusted product partner, evo, has released the February 2o24 version of their newsletter, The evo hairald, with quick updates and product tips and tricks. Evo hair products emerged in 2005 as a brainchild of hair professionals and stylists who sought to revolutionize the industry. Founded in Australia, Evo aimed to challenge conventional hair care norms with a quirky, irreverent approach. Their philosophy emphasized simplicity, authenticity, and performance, eschewing unnecessary chemicals and complexities.
Evo’s product line, featuring shampoos, conditioners, and styling aids, gained popularity for its bold packaging and effective formulas. Over the years, Evo expanded globally, earning a loyal following among consumers and professionals alike. Evo continues to innovate today, offering a range of products that prioritize style and sustainability. As outlined above, PCR plastics, or Post-Consumer Recycled plastics, benefit the environment by reducing the demand for new plastic production, thereby decreasing energy consumption and greenhouse gas emissions. Using recycled materials, PCR plastics help divert waste from landfills and contribute to a more sustainable, circular economy.
Evo educator Belinda Lee Mills, aka bel_pipsqueekinsaigon, is on hand to teach the benefits of the gangsta grip + love perpetual product combo for “big, bouncy blow-drys.” Watch the Instagram tutorial here
At Bishops, we’ve brought some renowned evo educators like DJ Muldoon. It’s fantastic that the evo education team continually sharpens its collective shears to bring us new techniques. Watch their Instagram video here.