Lucky Lager at Bishops
Why Lucky Lager works for Bishops?
Founded on the heels of prohibition, Lucky Lager became synonymous with the city of San Francisco and for most of the last century, it was the Bay Area’s beer of choice after a long day. This Bay Area classic has returned home after a years long hiatus. It’s been reimagined as a super premium lager to inspire a new generation working tirelessly to turn dreams into reality. The new Lucky Lager can is a modern interpretation of the iconic original. Six packs present “Lucky” in one of five local languages heard every day on the streets in the Bay, including English, Chinese, Spanish, Korean and Vietnamese. This new design concept is an initial nod to the area’s rich cultural diversity and a subtle reminder that luck is a universal phenomenon