Marketing Dive Features Dove Men+Care #HolidayShear
Our #HolidayShear event with Dove Men+Care was featured on Marketing Dive. We’re honored for this feature! On December 8th, various Bishops shops around the country welcomed fathers and their kids in for a complimentary personal grooming service aka a baller hair cut. A goal of our collaborative experimental marketing campaign was to help create opportunities for men to spend quality time with their kids around the holiday season. Dove Men+Care created activity cards to help encourage bonding for folks as the men and children waited for their haircuts. The activities included drawing, playing and conversation with games like tic-tac-toe, connect the dots, “Draw Dad’s Do” and “What’s the Buzz?” Not to mention there were ample photo opportunities! Read what Marketing Dive had to say, here.
We are humbled by the positive feedback we have received regarding our #HolidayShear event. A quick shoutout to our talented hair stylists who provided amazing haircuts to dads and their kids all day. We loved seeing all the pictures of our hair stylists in action and the smiling faces of kiddos and their dads. If you missed out, make sure you’re following Bishops Cuts/Color on Facebook and Instagram. We host and collaborate on fun events like this on the regular!