Adthena x Bishops Google Paid Search Webinar

Bishops joined the Adthena Paid Search Tactics You Need to Maximize ROI in a Tight Economy Google Webinar to discuss some of the things they are seeing in the personal care vertical.

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets, and Bishops CEO Leigh Feldman discussed what they are seeing produce the best ROI when it comes to digital ad spends related to new client acquisition.

Paired with customer behavior becoming increasingly turbulent and less predictable, it’s more important now than ever to understand what is bringing direct vs discovery results.

The webinar highlighted case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs, as well as tips related to:

• Saving immediate budgets from paid search brands
• Dominating product categories
• Adapting to new search term opportunities to scale content strategy

All with the goal of discussing how to maximize your ROI via increased efficiencies resulting in lower spend and higher conversions.

Bishops was happy to be involved with this amazing webinar.